SOUTH PARK SEASON 23 - SPandME.com
Role: Senior Design Director
For the 23rd season of South Park, the Comedy Central Brand Creative team developed a campaign with the creative leads at the show to parody 23andMe with our own version of a South Park genealogy test, which gave users the opportunity to see what their “genetic makeup” was as related to South Park’s residents. As Senior Design Director on the project, I helped establish the graphic translation of key art into digital spaces, and personally conceptualized and oversaw the design of SPandMe.com and all sharable results graphics.
Title card from South Park Season 23 promotional video
SPandME.com landing page home screen
Name inquiry and initial question page
Additional questions page
Progress interstitial screen showing to which character the user’s responses are most closely related
Final results displaying character personality percentages, traits and links for sharing across social platforms