The Official New York Knicks App

Role: Director, Digital Product Design

From 2021 through 2025, I oversaw and executed the majority of UI and UX design of the Official New York Knicks app, both in the native Yinzcam vendor space as well as integrated platforms such as Rover and WSC Stories.

Working closely with the MSG Entertainment & Sports creative and Knicks marketing teams, this was one of the first projects at the company that gave me the opportunity to showcase my skills as a creative leader. Establishing a positive exchange by providing detailed updates of the design process, setting up review sessions with required stakeholders, and sharing best practices for mobile environments to create an optimal user experience, my decades of design experience and leadership provided VPs and creative managers a sense of reassurance that our collaboration would be a smooth process throughout.

A few highlights of this program include:

• Celebrating the 75th anniversary of the NY Knicks

• Collaborating in player focused, culturally driven campaigns for Black History Month such as the 2022 Lookbook and 2023 and ‘24 Let ‘em Cook series

• City Edition Jersey launches

• Regular season, Theme Night and Playoffs Game Previews and Recaps

• NBA All-Star campaigns featuring star Knicks players

• The Knicks Digital Doorway augmented reality experiences

Having the opportunity to work so closely with the creatives and strategists that bring the passion to the brand, and being part of the team that helped improve perception through digital means, was a truly humbling experience. In the ongoing effort to position the brand as a global entity, I greatly look forward to what the team brings in the coming seasons.